ATHENS – Calling for more sustainability in the fashion world, the influential editor of Vogue magazine Anna Wintour said clothes should be cherished, re-worn and even passed on to the next generation.
In an interview, Wintour, considered as one of the most powerful people in the fashion industry, also said the industry was “a little bit late” in pursuing diversity and inclusivity.
Many brands are trying to bolster their green credentials and entice young environmentally-savvy consumers as the sector comes under scrutiny for fuelling a throwaway culture.
But in good news for second-hand bargain hunters, Wintour, who has been at the helm of American Vogue for more than 30 years, said fashionistas should care for their clothes and even pass them on.
“I think for all of us it means an attention more on craft, on creativity, and less on the idea of clothes that are instantly disposable, things that you will throw away just after one reading,” she said.
“(It’s all about) talking to our audiences, our readers, about keeping the clothes that you own, and valuing the clothes that you own and wearing them again and again, and maybe giving them on to your daughter, or son, whatever the case may be.”
A 2016 report by management consultancy McKinsey & Company said global clothing output doubled between 2000 and 2014, with the number of garments bought each year per person surging 60 percent. (Reuters)
