MARKET-driven by growing awareness about oral health among consumers, toothpaste is a huge commodity.
The global toothpaste market is expected to reach $21.6 billion by 2025, a significant increase from $15 billion in 2017.
The figures came from the latest report from Market Research Future (MRFR).
Toothpaste is more than just a tool to clean the mouth and teeth and as an antimicrobial that keeps the mouth clean and free of germs.
By volume, it is an amazing global market that is expected to reach 7.8 billion units by 2025, growing enormously from 5.9 billion in 2017.
“Asia Pacific dominates the global toothpaste market due to the growing consumer population in major economies such as China and India,’’ the report observed.
“Increasing awareness about oral health and increasing exposure to international brands are also likely to remain major drivers for the toothpaste market in Asia Pacific over the forecast period.”
The leading players worldwide are Henkel AG & Co. KGaA, GSK plc, Johnson & Johnson Services Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Procter & Gamble, Coswell SpA, CCA Industries Inc., The Himalaya Drug Company, Hawley & Hazel (BVI) Co. Ltd., LG Household & Health Care Ltd., D. R. Harris & Co. Ltd., Unilever plc, 3M, and Dabur India Ltd.
Many of these major players in the global toothpaste market are focusing on expensive advertising campaigns that familiarize the consumer with their product, the MRFR reported.
This is likely to remain a key trend in the global market over the forecast period, as advertising and the consequent increase in brand visibility has emerged as key to the success of companies in the toothpaste market, the report observed.
The report provided an analysis of what makes the market tick and what is holding it back.
“The growing urban population around the world is likely to be a major driver for the global toothpaste market over the forecast period, as toothpaste is consumed more in urban areas than in rural areas.”
The increasing entry of various flavors in toothpaste products is likely to be a major driver for the toothpaste market as well, the MRFR report said.
Manufacturers are increasingly looking to produce kinds of toothpaste with attractive flavors that appeal to consumers.
In addition, the use of innovative ingredients such as activated charcoal in toothpaste is also a major driver for the global toothpaste market over the forecast period.
The international toothpaste market is segmented based on type, distribution channel, and region.
By type, the market is segmented into sensitivity, whitening, smokers, children’s, herbal, and others.
The herbal segment is likely to exhibit steady growth over the forecast period, due to the increasing demand from consumers for fast-moving consumer goods made from natural ingredients.
Herbal ingredients also enhance the functionality of toothpaste products, making them an effective anti-microbial agent for the consumer’s health, the MRFR report said.
By distribution, the store-based segment dominates the global market.
The Global Toothpaste Market report of MRFR makes for interesting reading.
It profiles in great detail the international market, providing a comprehensive overview of the market through its historical growth trajectory, present conditions, and future growth prospects.
It also gives a comprehensive analysis of the leading players in the global toothpaste market.
MRFR provides research to enable its customers to unravel the complexity of various industries.
Its market research studies cover products, services, technologies, applications, end-users, and market players for global, regional, and country-level market segments./PN
