BY GEORGE NAVA TRUE II
IN THE Philippines, malnutrition remains one of the leading causes of child deaths. According to a UNICEF report in 2014, 95 Filipino children die from malnutrition every day while 27 out of 1,000 children do not get past their fifth birthday. A third of Filipino children are stunted, or too short for their age — causing them to fail to grow and develop their full potential.
A 2019 study by the Food and Nutrition Research Institute (FNRI) revealed that the current chronic malnutrition rate among Filipino children aged 0 to 2 is now at 26.2 %, the highest in 10 years.
In line with its mission to bring healthy food to many people, Danone, a leading multi-local food and beverage company, and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, launched the first Regional Brand Day, “Our Health, My Choice” on Shopee Mall. This event aims to provide consumers access to Danone’s full specialized nutrition portfolio for the whole family.
Helping families make informed choices
The portfolio includes core milk products for children and convenient cereal bars for pregnant women and lactating mothers and adult nutrition for healthy aging. With more people going online to shop for health products, the collaboration will help more families make informed nutrition choices and discover products that support their health and nutrition needs.
“We have witnessed the incredible growth of our business online, including a 20 times growth across Southeast Asia during the Shopee 12.12 Birthday Sale last year. With more people turning to e-commerce platforms like Shopee to seek convenient and reliable product options, we believe this collaboration will further scale our presence in the region. Prioritizing consumers’ health is crucial for us and we believe this Regional Brand Day shows our care and appreciation for customers,” said Deborah Chong, head of E-commerce, Danone Specialized Nutrition Global.
“Danone is proud to partner with Shopee to fulfill our mission of making good nutritional choices accessible for more health-conscious consumers. We believe that our portfolio can cater to the specific nutrition needs of all consumers and encourage the consumption of essential macro and micronutrients for a well-balanced, healthy diet. That’s why we are very excited to leverage Shopee’s wide reach and customer engagement tools such as Brand Membership to better connect with customers and provide them greater value all year round,” added Maxime Lafarge, country manager, Danone Nutricia Philippines.
For more information about the Nutricia Mall Takeover, visit https://shopee.ph/nutriciaphilippines.
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National Press Club and Philippine Dental Association awardee George N. True II has written two bestsellers based on his popular column which has been running for almost 40 years. For questions about health, email georgenavatrue@yahoo.com./PN
