ILOILO City – Establishing various market linkages to promote and sell the products of farmers and fishers directly to the consumers, the Kadiwa ni Ani at Kita of the Department of Agriculture (DA) recently brought here the commodities from Region XI (Davao Region) through its “Kadiwa On-Wheels”.
“We would like to thank our farmers for participating. This kind of undertaking will really benefit them. We are trying to open as many doors as we can to increase their income. We assure them that our Kadiwa Program will continue and we will further strengthen it through branding, market-matching, and meeting and selling, among others,” said DA undersecretary for Consumer Affairs Kristine Evangelista.
She further lauded the DA – Agribusiness and Marketing Assistance Division (DA-AMAD) staff and Kadiwa partners for helping participating farmers’ cooperatives and associations (FCAs) to the program.
Benjamin Musa from Durian Industry Association cited the Kadiwa ni Ani at Kita program.
“We are among the recipients of DA given with two delivery trucks and crates that we utilize for our Kadiwa on Wheels. Iloilo is actually the fourth place that we have gone to. We already went to Cebu, Bohol and Bacolod. We have a very fond experience and we almost consider each other now a family. The Kadiwa on Wheels has become a good alternative to sell our products. As farmers from Davao, we felt that this initiative is beneficial for us as we have directly sold our products,” said Musa.
Alongside Evangelista, DA director of Agribusiness and Marketing Assistance Service (AMAS) Ramon Yedra and Eden Arguelles, assistant lease manager of Robinsons Land Corporation, led the ribbon cutting of the recent four-day Kadiwa On-Wheels exhibit.
The different stalls offered durian, mangosteen, lansones, marang, jackfruit, pomelo, lakatan, cardava, pineapple, avocado, other tropical fruits, and delicacies. (DA-6/PN)
