A call for ethical campaigning

WITH the barangay and Sangguniang Kabataan elections (BSKE) slated for Oct. 30, it is imperative that we embark on this democratic exercise with integrity, responsibility, and a commitment to upholding the principles of lawful election campaigning, especially the candidates. The Commission on Elections (Comelec) in Region 6 has made it clear that adhering to these principles is of paramount importance, and it is our duty as citizens and candidates to heed their guidance.

The message from Comelec-6 director Atty. Dennis Ausan is crystal clear: “Know the dos and don’ts of campaigning before you do anything because it might lead to your disqualification or even imprisonment.” This stern warning underlines the gravity of the matter. As responsible citizens and aspiring public servants, it is our responsibility to fully comprehend and respect the rules and regulations governing election campaigns.

One of the most critical aspects of election campaigning is the official campaign period, which starts on Oct. 19 and ends on Oct. 28. As per the Omnibus Election Code, any person engaging in election campaign or partisan political activity outside this period is in violation of the law. It is crucial that all candidates and their supporters are aware of this timeframe to avoid legal repercussions.

Additionally, candidates must be mindful of their campaign expenses. Each candidate is allowed to spend a maximum of P5 per voter. This is tough, really, but it is what it is. Failure to adhere to this limit could lead to legal complications. Candidates should meticulously manage their campaign budgets to ensure compliance.

The use of campaign materials is also regulated by law. Posters, streamers, and other promotional materials must adhere to specific size and content guidelines. Furthermore, it is essential that campaign materials are placed only in designated areas to avoid violating election regulations. The use of campaign materials that violate gender sensitivity, are obscene, discriminatory, or offensive is strictly prohibited.

In the digital age, social media and internet campaigning play a significant role in elections. Candidates are allowed to use various platforms, but they must follow the prescribed limits on authorized expenses and maintain accuracy in their campaign materials. Comelec says it will oversee and regulate these online campaigns to ensure fairness and transparency. But how far can it go, really?

As responsible citizens – candidates, supporters and voters – we  must respect the rules and regulations set by Comelec to maintain the integrity of our elections. Engaging in ethical campaigning not only demonstrates our commitment to democracy but also ensures that we build a future where public servants are elected based on their qualifications, platforms, and dedication to public service rather than through unethical means.

The BSKE is an opportunity for us to exercise our democratic rights and choose the leaders who will shape our communities. Let us seize this opportunity responsibly, upholding the principles of fair play, honesty, and respect for the law. By doing so, we can ensure that our barangays and Sangguniang Kabataan are led by individuals who are truly dedicated to the betterment of our society.

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