AS THE new year 2024 starts to roll, a printed calendar takes an essential role in our everyday life. Its function is akin to that of a compass to the seafarer or that of GPS to the road tripper and many more comparisons.
Printed calendars are interesting pieces of documents. They can be as detailed/complicated or as simple/plain as can be depending on the orientation of the owners/publishers and the purposes for their intended markets/recipients.
These interesting pieces of documents a.k.a. printed calendars come in various sizes, shapes, colors and contents. The biggest, or rather, widest we received last week was a bound 12-leaf wall calendar with hundreds of useful details/contents. When hung, this huge printed calendar covers half of the standard door.
The size is big enough to contain a myriad of information including the name and logo of the business-publisher, contact details, products and services, days, months and year, new moon, first quarter moon, full moon and last quarter moon, list of legal holidays, the calendar of the month before and that of the month after.
At the bottom of the first leaf (January) is a one-liner by Charles Kettering that says, “Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.”
There is also ample space with blank lines labeled on top as Memorandum positioned in the middle portion of the lowest part of every leaf.
Another useful printed calendar is the planner. It features company branding of the owner-publisher on a wide 12-leaf made of matte paper. Below the dates are equal spaces where to-do lists can be written. It usually occupies a quarter of the executive table.
Table calendars are an attractive lot. Made of colorful and expensive board paper material, they are mainstays in office tables and home counters and side tables.
Shaped like mini pyramids, most table calendars feature natural and manmade tourist attractions in blazing colors. A closer look at these featured tourist attractions reveals that some have complete location or address while others do not have.
Tourist destination managers should be vigilant on how their prized attractions are captioned or described in the printed calendars as complete description promotes while incomplete ones confuse./PN
