ILOILO City once again takes center stage as a premier cultural destination. The annual Dinagyang Festival, a showcase of Ilonggo culture, heritage and traditions, is an opportunity to cement the city’s reputation as a tourist-friendly haven. However, ensuring that every visitor experiences Iloilo City at its best requires meticulous preparation across various sectors — transportation, safety, and customer service being paramount.
Efficient and honest transportation services set the tone for any visitor’s experience. The recent controversy involving a taxi driver overcharging a tourist points to a vital area that needs immediate attention. Authorities must strictly enforce metered taxi regulations and penalize violators swiftly to deter similar incidents. Additionally, the city can deploy tourist-friendly transport options such as shuttle services to major festival venues and the airport. Clear signage, updated route maps, and well-trained drivers who can act as ambassadors for Iloilo’s hospitality will make a significant difference.
With the influx of tourists, ensuring public safety is non-negotiable. The city must bolster police visibility, especially in crowded areas such as festival routes, public transport hubs, and popular tourist spots. Emergency response teams should be on standby, equipped to handle medical or security incidents. Coordination between the local government unit, private stakeholders, and volunteers is essential to create a secure environment for both residents and visitors.
Exceptional customer service can turn a good visit into an unforgettable one. From hotel staff to street vendors, everyone who interacts with tourists plays a role in shaping their impression of Iloilo City. Training programs focusing on courteous behavior, cultural sensitivity, and problem-solving should be prioritized. Simple gestures like offering assistance or giving accurate directions can leave a lasting positive impact.
Preparing for an event as grand as the Dinagyang Festival is not solely the responsibility of the local government. Residents, business owners, and civic organizations must also take part. Community initiatives such as cleanliness drives, volunteer programs, and neighborhood watch groups can foster a collective sense of pride and ownership. Involving locals in cultural presentations and tourism activities strengthens the city’s authenticity and charm.
But let us look beyond the festival. While Dinagyang is a highlight of the year, the preparations for this event should serve as a foundation for sustainable tourism practices. Establishing long-term policies for transportation regulation, public safety, and customer service will ensure that Iloilo City remains a top destination year-round.
As Mayor Jerry Treñas aptly said, “Let us ensure that every visitor experiences the best of Iloilo City’s hospitality and leaves with only positive memories.” So let’s make this Dinagyang Festival a celebration to remember — for all the right reasons.
