PlayTime, the top contender in the online entertainment games industry in the Philippines, kicked off the Lunar New Year and festival season with exciting celebrations, bringing the spirit of play and community to life through immersive experiences.
A Festive Food Crawl in Binondo
To welcome the Year of the Wooden Snake, the PlayTimeKada, alongside PlayTime Babe Kat Llegado, explored the heart of Manila’s Chinatown—Binondo—through a flavorful food crawl. Binondo, the world’s oldest Chinatown, became the perfect setting for PlayTime’s Chinese New Year celebration, where the team indulged in authentic flavors like the traditional fortune cookie, special hopia ube and savory dumplings. They also engaged with the lively festivities and shared the real-time experience with PlayTime followers via livestream. The event captured the essence of prosperity, luck, and togetherness that the Lunar New Year brings.
On-Ground Fun at Sinulog and Dinagyang
Beyond celebrating in Manila, PlayTime took part in two of the country’s biggest festivals—Sinulog in Cebu and Dinagyang in Iloilo—through exciting on-ground activations. During the week-long Sinulog festival, PlayTime, in partnership with Win Radio, hosted the DJ’s Fun Day, wherein the enthusiastic attendees got to experience the energy of PlayTime firsthand with interactive activities, games, and prizes, making the celebration even more thrilling. Adding to the excitement, the PlayTimeKadas of Cebu and PlayTime Binibini Sam Acosta went live on social media as they toured around the greatest landmarks in Cebu, sharing historical knowledge and bringing festivities closer to the PlayTime community nationwide.
Festival-goers of the three-day Dinagyang Festival, on the other hand, equally experienced the fun and entertainment during the DJ’s Fun Day event hosted by PlayTime Babe Ivayne Omelig together with the PlayTimeKadas of Iloilo. To complete the experience, they went live on social media as they also took a tour of the city’s famed restaurants and flavors.
PlayTime Senior PR Manager Jay Sabale shares, “From Binondo’s bustling streets to the vibrant festival grounds of Cebu and Iloilo, PlayTime continues to create meaningful and engaging experiences that bring people together. As the celebrations continue, PlayTime remains committed to making every moment more exciting for players and festival-goers alike. Please stay tuned as we continue to be present in more festivals that we believe are important to Filipinos.”
