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ILOILO City – The massive brown rice campaign of the Department of Agriculture (DA) will not only benefit farmers, but charitable institutions and public schools as well.
The advocacy that makes use of the social media, such as Facebook, Instagram and Twitter, urges consumers to post their pictures while eating brown rice. Every post is equivalent to 100 grams of brown rice that will be reserved for the feeding program for said institutions.
DA 6 regional executive director Remelyn Recoter said that Western Visayas presently ranks number 4 among 18 regions in the country as far as the campaign is concerned. The region was also able to generate 306 posts.
“When you participate, you are also participating in the feeding program,” Recoter said.
Recoter added that they hoped to generate more support as the advocacy campaign has been extended until Dec. 5, 2016. Those who are interested may just post their photo and caption it with #BROWN4good#Region6.
Brown rice is now available in selected supermarkets, but at P 36 per kilo, they command higher prices compared to those produced at the Integrated Rice Processing Complex in Pototan, Iloilo.
Recoter clarified that any variety can be turned into brown rice except for pigmented and black rice. Brown rice is not a variety. It refers to any type of rice that passes through the mill only once, instead of the well-milled or regular-milled varieties that go through several processes until the desired output is achieved.
Brown rice is more nutritious, hence it is being promoted to address the malnutrition problem. It is high in protein, dietary fiber, Vitamin B, minerals, anti-oxidants, Thiamin and other essential oils that could help prevent heart diseases.
It can also help prevent diabetes because it has low glycemic index and, cancer.
The utilization of brown rice could also increase the rice sufficiency program of the government because its milling recovery is higher by 10 percent when compared with white rice or pigmented rice. (PNA)
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