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[av_heading heading=’The Nature of Public Communication’ tag=’h3′ style=’blockquote modern-quote’ size=” subheading_active=’subheading_below’ subheading_size=’15’ padding=’10’ color=” custom_font=”]
BY RHODA GARZON CAMPILLAN
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Tuesday, January 17, 2017
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ONE OF THE highlights of a Speech Communication class is a lesson on Public Communication. It is defined by Agravante et al., as something that is often used as an instrument for change. In this kind of communication the speakers communicate their thoughts and feelings to listeners with the intent of generating knowledge, influencing values, beliefs, attitudes, and reactions, and reaching mutual understanding.
I always look forward to this lesson every time I handle a class in Speech. I am very excited to teach students on how to speak properly and how to conduct themselves in front of an audience. There are a variety of purposes for public speaking. These are to inform, to persuade, and to entertain.
To inform means to share significant information to the audience. Examples of this purpose are the lectures of the teacher and professionals, likewise seminars and meetings a participant attends.
Persuasion is usually being utilized by politicians in convincing the electorate to put them into office. There are other examples like a salesman at the mall delivering his sales talk, a student council president urging the other students to maintain cleanliness in the campus, a priest delivering his sermon during the mass, and a lot more. However, a speaker must remember that there is no assurance that change will take place once the audience listens to the speaker. To convince the audience, the speaker must deliver his speech sincerely and with firm conviction. You will know that a speaker delivered a good speech; you are inspired to create change.
The next purpose is to entertain. We love to be entertained, don’t we? According to Agravante et al., this type of speech is commonly used in award ceremonies, commemorative events such as funerals, family celebrations, and inaugurations. The goal is to meet the needs of the special occasion. This speech is common in debuts, weddings, graduation, among others.
In public communication there are different methods of delivery. These are: manuscript/read, memorized, impromptu, and extemporaneous.
Manuscript reading is common during State of the Nation Address of the President. The President reads his accomplishment for the entire year using a teleprompter. A graduation speaker also uses this method; where he reads his speech from the podium. The speaker must remember to also take time to understand what is the content of the speech and not just merely read it. It does not look nice if you are reading the whole time you are in front of an audience. On the part of the speech writer, he must take into consideration the theme of the occasion and fit the speech to the personality of the speaker.
Memorized, on the other hand, means the speech was written by the speaker himself and memorize this for public presentation. According to Agravante, et al. this kind of speech is no longer popular because of the effort you need to exert to deliver the speech.
Impromptu speech is popular in speech contests. The speaker picks a question, then he is given approximately five minutes to create a mental outline and another five minutes is given to deliver the speech. This kind of speech is nerve-racking especially if you are not prepared. However, this kind of speech is good because it trains our brain to think in order to deliver a good speech.
Extemporaneous speech is quite the same with Impromptu. The two speeches differ in time and manner of preparation for the delivery of the speech. In extemporaneous, the topic is given beforehand. The speaker is given ample time to prepare for the speech. On the day of the delivery, the speaker is allowed to bring with him or her notes as he delivers his speech.
To end this article, I would like to share an information I have read at Pinterest. It says, 55 percent of the meaning in our words is derived from facial expressions; 38 percent of the meaning in our words is derived from how the words are said and seven percent of the meaning in our words is derived from the actual words spoken./PN
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