WATCHING Alex Eala in her thrilling run at the Miami Open, I couldn’t help but notice the BPI and Globe logos adorning her sleeves. These symbols of support reflect a larger story — Ayala Corporation’s early recognition of Alex’s exceptional talent and its decision to appoint her as the goodwill ambassador for its leading brands.
In a nation where sports serve as both a source of unity and hope, Ayala Corporation has taken on the mantle of championing Filipino athletes, empowering them to achieve greatness both on and off the field. Through groundbreaking initiatives like the Ayala Center for Excellence in Sports (ACES) and the Atletang Ayala program, the corporation is reshaping the narrative of sports development in the Philippines.
Ayala’s dedication to sports is epitomized by the creation of the Ayala Center for Excellence in Sports. This visionary initiative unites the resources of the Ayala Group of Companies to cultivate the next generation of Filipino athletes. At its core is the Ayala Vermosa Sports Hub in Imus, Cavite—a redeveloped, world-class training facility equipped with an Olympic-size pool, state-of-the-art track and field facilities, and a sports science laboratory. Here, athletes receive comprehensive training to elevate their skills and performances.
The Atletang Ayala program underscores Ayala’s holistic approach to nurturing talent. Designed for national athletes aiming for global competitions like the Olympics, the program provides:
* Financial support for international training and competitions.
* Full-time employment with flexible work arrangements.
* Access to the Healthway Medical Network’s Athletes’ Health program.
* Opportunities for continuing education at De La Salle University.
This multifaceted support ensures athletes’ development beyond sports, equipping them for success in every aspect of life.
Ayala’s initiatives extend beyond winning medals — they are about creating opportunities and fostering resilience. By integrating athletes into its professional ecosystem, Ayala recognizes the unique qualities that athletes bring to the workplace: commitment, teamwork, and perseverance. This approach not only enhances their athletic careers but also prepares them for life after competition.
The impact of Ayala’s programs is evident in the achievements of athletes like:
* Allain Ganapin (Taekwondo, Paris Paralympics 2024)
* Joanie Delgaco (Rowing, Paris Olympics 2024)
* Kurt Barbosa (Taekwondo, Tokyo Olympics 2020)
Alongside these luminaries, the current roster of Atletang Ayala includes talented individuals across various disciplines, such as fencing, shooting, wrestling, judo, and archery. Their collective stories inspire countless Filipinos to dream big and pursue their passions.
Ayala Corporation’s unwavering support for Filipino athletes is a testament to its belief in the transformative power of sports. By investing in world-class facilities, holistic programs, and professional opportunities, Ayala is not just creating champions — it is cultivating a brighter future for the nation. (totingbunye2000@gmail.com)/PN
