ROXAS City – The Department of Trade and Industry-Capiz (DTI) has launched an online marketing application “Pasalubong Exchange” during the opening ceremonies of the four-day annual trade event dubbed “Estilo Capiz” earlier this month.
“We rise up to the challenge,” said DTI-Capiz provincial office director Ken Quennie Cuñada.
She added the agency continues to think of innovations not only in terms of product development, but also in selling these products and services using the digital technologies.
Cuñada said the Capiz Innovation Center, a shared-service facility, developed the application with the aim of helping Micro, Small and Medium Entrepreneurs (MSMEs) be abreast with the latest marketing technology.
The online shopping application can be downloaded and installed on android smartphones.
“Just access the app and browse for your desired ‘pasalubong’ products and place an order with only a few taps on your mobile phone and your ‘pasalubong’ will be delivered to you,” said Spring Valley mobile application developer Martin Rupert Bulquerin.
“Since we are living in modern society enhanced by technology, ‘Pasalubong Exchange’ was created to empower small business owners and producers to reach out a wider audience through the technology,” he added.
“Pasalubong Exchange” is a platform that enables MSMEs to connect with their customers online to showcase and promote their products in a highly efficient rate.(With a report from PIA/PN)
