BY GEROME DALIPE IV
ILOILO City – Apart from a unique blend of history, culture, gastronomy, and natural beauty, what else makes Iloilo a compelling destination for travelers looking to experience the “heart of the Philippines”?
The Iloilo Festivals Foundation Inc. (IFFI), in collaboration with various private and public stakeholders, yesterday launched yet another unique tourism campaign dubbed “Visit Iloilo.”
This newest campaign invites both local and foreign tourists to embark on an unforgettable journey to Iloilo today and explore, discover and embrace its rich heritage, vibrant adventures, and welcoming spirit and create memories that will last a lifetime.
Allan Tan, IFFI president, noted the “Visit Iloilo” tourism campaign aims at further promoting Iloilo into becoming one of the premier tourist destinations in the country.
“It is an invitation for everyone to immerse themselves in our Ilonggo history, heritage and hospitality,” said Tan.
Various stakeholders, including the city and provincial governments, Department of Tourism, Tourism Promotions Board, Philippine Chamber of Commerce and Industry of Iloilo, Iloilo M.I.C.E Alliance, Iloilo Business Park, and different travel agencies from around the country attended the launching at the Iloilo Convention Center.
The foundation stressed that ‘Visit Iloilo” gestures are the ultimate response for would-be guests to act.
“This unified effort serves as the industry’s local arm that will elevate all that is good about the city as it cascades it across channels, platforms, and discussions where buyers are also present,” the IFFI said.
The campaign also aims to facilitate multi-sectoral synergy and collaboration in the intentional scene by providing materials that will be published locally and globally.
Such will create new tour packages all in the hopes of improving Iloilo’s tourist receipts increasing economic gains and opportunity for all.
“Let us elevate ‘Visit Iloilo’ into more than just a campaign, but a legacy that enriches our lives and leaves an indelible mark for generations to come. Together, let us invite everyone to Visit Iloilo, Experience Iloilo, and of course Love Iloilo,” said Tan.
For his part, Mayor Jerry Treñas said the city government aims to continue leveling up.
“The recent investments in public spaces, alongside private sector initiatives expanding our tourism activities and grander festivals, demonstrate our collective commitment to solidifying Iloilo City as a premier destination,” said Treñas.
The city mayor cited the city’s UNESCO Creative City of Gastronomy Award, which amplifies the current momentum.
He also threw his support to the campaign which he said will further elevate Iloilo’s image as a top destination.
“This campaign aims to call us here to work collectively in attracting more visitors to experience Iloilo City’s beauty,” the mayor said.
He added: “My commitment goes beyond words. I pledge to actively champion the campaign’s success and encourage local businesses and stakeholders to participate.”/PN
