ILOILO – After the 19th Depositor Protection and Awareness Week (DPAW) celebration, the Philippine Deposit Insurance Corporation (PDIC) urged Filipinos to save in banks to secure their future, especially during these uncertain times.
According to PDIC president and chief executive officer Roberto Tan, “No matter how small, Filipinos should start saving in banks to promote a proactive mindset. Practiced on a consistent basis, saving will help secure their future.”
He added that: “Those who set aside some funds were the ones who were able to successfully weather the impact of financial disruptions during the strict quarantine periods.”
DPAW is celebrated every June 16 to 22 as mandated by Presidential Proclamation No. 358 series of 2003. It aims to help strengthen the Philippine banking system through enhanced depositor confidence that will help sustain economic growth.
This year’s theme was “Maniguro, Mag-impok, Mag-deposito sa Bangko,” which aptly described the need to save money in banks.
PDIC rolled out a public awareness campaign that made use of traditional and social media. Its radio and TV infomercials, radio segments, Facebook live streams, social media posts, and newspaper supplements helped promote the key concepts of wise saving, responsible banking, the benefits of having bank accounts, and the ease of opening bank accounts through the basic deposit account to pursue inclusivity for those who are unbanked and have no access to financial services.
The public awareness campaign also shared stories of success among plain folks, overseas Filipino workers, and micro, small, and medium-sized enterprises on how having a bank account helped them become more disciplined with their finances and slowly realize their dreams for their families.
Experts from the financial industry shared tips and guideposts on how Filipinos can better protect their finances.
Banks and partner agencies were also instrumental in promoting the lessons of this year’s DPAW celebration through their participation in their websites and social media accounts. Through the digital and various channels for promotion, the DPAW message resonated and reached many stakeholders despite the limitations under the new normal./PN
