Life&Style

High-powered fun at Isuzu’s ‘4×4 Xtreme Xperience’

Monday, September 24, 2018

ISUZU 1 — (From left) Rene Antonio Tagamolila, Isuzu Dealer Manager; Mr. Hajime Koso, President of Isuzu Philippines Corporation; and Joseph Bautista, Division Head of Isuzu Marketing pose for the camera and behind them is the 4x4 Ramp.

FUELED by the success of the Isuzu “4×4 Xtreme Xperience” in Cebu City last August, Isuzu Philippines Corporation (IPC) brought its interactive 4×4 public exhibition at the Festive Walk Mall at the Iloilo Business Park in Mandurriao, Iloilo City from Sept. 21 to 23.

The highlight of the weekend was the 4×4 Xtreme Xperience Action Ramp, wherein brave volunteers/passengers experienced riding a 4×4 3.0-liter Isuzu D-Max up and down a two-story-high steep, narrow metal ramp.

(From left) Isuzu Group Coming from Manila and Iloilo Maylyn Gimutao, Bob Mendoza, Lei Casindao, Erica Joy Bugna, Lian Cristy Badilla, Quenie Bensoy, and Roda Aludia at your service during the three day event.

(From left) Lei Casindac- IPC (Isuzu PH Corp), Francis Cuyom- IPC, Vanessa Lutero- Isuzu Iloilo Corp., Bob Mendoza- IPC, Jun Prosia – Isuzu Cebu Inc.

Van Arriola (right) and Febby Jun Arciga

Spotted during the high-powered event were Isuzu Philippines Corporation’s executives and other lovers of chrome and speed in Iloilo.

Isuzu 4×4 Xtreme Xperience’s drift cart section

The “Isuzu 4×4 Xtreme Xperience” also offered numerous games and activities for visitors who signed up for the 12 stations of the “Consumer Journey”, which includes: Drift karting; photobooth; kids’ activity area; all-terrain display; parts, accessories and merchandising display; Mod hobbyist exhibit; and car club meet-ups.

The Isuzu Xtreme Xperience promotes the Japanese automaker’s new engine technology and after-sales advantage through an in-depth and personal engagement between the public and Isuzu experts./PN