JACK Daniel’s (JD) celebrates the holidays by sharing the special Lynchburg tradition of putting JD Holiday Barrel Tree on key locations in cities and towns all over the globe.
The world’s number one whiskey brings Yuletide cheers in the Philippines with a tree lighting event on Nov. 13 at C1 Park, 5th Avenue, High Street Central Square, Bonifacio Global City.
Sticking to the long-standing tradition of spreading festive warmth to family and friends across multiple generations, Jack Daniel’s has repurposed its own whiskey barrel to create a symbolic structure that champions the top whiskey brand’s sole message of “it’s not what’s under the tree that matters. It’s who’s around it.”
It’s the third time that the award-winning distillery is putting up the iconic Holiday Barrel Tree in the Philippines. The highly-anticipated global tradition debuted in 2014 in two Metro Manila venues: Fuente Circle in Eastwood City and at The Fort Plaza in Bonifacio Global City. The tree lighting celebration found a new home in C1 Park in 2019, coinciding with the launch of its first ever pop-up bar in the Philippines, the Jack Daniel’s Bar No. 7.
This year, Jack Daniel’s is building a newly designed Holiday tree made from repurposed and deconstructed whiskey barrel. The distinctly classic design is tailored specifically for C1 Park, showcasing a formidable but effortlessly beautiful Christmas structure with detailed craftsmanship.
This special Holiday run also gives guests a festive experience via Jack Daniel’s Bar No. 7, the Jack Daniel’s pop-up bar, which features special JD Holiday cocktails including the JD Holiday Highball.
Jack Daniel’s is also set to give a taste of the Holiday spirit in the Northern region as it mounts another Holiday Barrel Tree at Mile Hi Center, Camp John Hay in Baguio City on Nov. 29 until Jan. 5, 2020.
JD Holiday Promo
Swing by and experience a JD yakitori feast like no other starting Nov. 16 and for the entire month of December at the Jack Daniel’s Bar No. 7 in Bonifacio Global City.
For a limited time, you can try Nanbantei of Tokyo’s yakitori sampler with the special JD sauce, paired perfectly with four or two Jack Daniel’s Holiday Highball drinks in an irresistible value deal for both solo and group orders.
About Jack Daniel’s
Officially registered by the Government of the United States in 1866 based in Lynchburg, Tennessee, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Brown Forman Corporation is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Gold No. 27, and Jack Daniel’s Country Cocktails.
For 18 years old and above. Gather merrily. Drink responsibly. Official hashtags: #jdholidayph #jdbarreltree/PN
