THE LOCAL election campaign has begun, blending old traditions with new approaches. While proclamation rallies, motorcades, and integrity walks still draw crowds, the campaign noise is slowly shifting.
Pulong-pulongs and bullhorns echoing through neighborhoods are being taken over by social media. Traditional handshakes are becoming digital through posts, direct messages, and emails. This digital shift is not just a passing phase; itās redefining the campaign narrative leading up to Election Day on May 12.
One standout feature of this evolving campaign season is the rise of voter education platforms a la āKnow Your Candidates Forumā. Airing on both mainstream and online media, this platform offers a refreshing departure from the usual rally antics of singing, dancing, or off-color jokes. The rapid-fire Q&A format employed by some forum hosts provides a rare glimpse into a candidateās preparedness and suitability for public office. Itās a format that demands substance over spectacle.
I had the privilege of catching one such episode in āPilipinas Ngayon Naā hosted by the dynamic duo USec. Robert Torres Rivera and Lady Elyza Rivera. The episode livestreamed simultaneously on Channel 23 free TV and FB Live DWIZ 882 AM. The guest, LenLen Oreta ā a former three-term mayor of Malabon City ā was nothing short of impressive.
Oretaās eloquence and clarity shone as he fielded questions and articulated his vision. His track record as mayor speaks volumes: the POGI program (Pondo Diretso sa Tao) brought tangible benefits like TUPAD jobs, livelihood grants, scholarships, disaster aid, and infrastructure development.
Now vying for a congressional seat, Oreta promises to scale his proactive governance to a national level. His platform is ambitious yet grounded, addressing critical issues like healthcare for seniors, support for expectant mothers, fair wages, affordable housing, and inclusive education. His advocacy for equality, as seen in his support for the SOGIE bill, underscores his commitment to a more inclusive society.
As the campaign unfolds, itās clear that the blend of traditional and digital strategies, coupled with platforms like āKnow Your Candidatesā, is reshaping how voters engage with their leaders. This evolution is not just about technology; itās about fostering a more informed and participatory electorate. (totingbunye2000@gmail.com)?/PN
