KROMA brings ‘TraDigital’ entertainment to Pinoy audience

KROMA CEO Ian Monsod leads the launch of the new tradigital entertainment company in a virtual event carried out in XR, a blend of live elements and augmented reality, giving a taste of what the company has to offer.
KROMA CEO Ian Monsod leads the launch of the new tradigital entertainment company in a virtual event carried out in XR, a blend of live elements and augmented reality, giving a taste of what the company has to offer.

A new “traDigital” company backed by the 917Ventures Retirement Fund is set to revolutionize the Philippine entertainment industry with the launch of KROMA Entertainment Inc.

KROMA brings together passionate content and experienced creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Filipino audience. KROMA offers entertainment for all across screens and formats, be it high-quality films, series, TV shows, music, digital content, or events.

The company is a culmination of Globe’s years of groundwork to further enrich and future-proof the Globe Group ecosystem.

The Globe Group is going full-scale into entertainment with KROMA, expanding its earlier venture into live events, production, publishing and music with what was then called Globe Entertainment (GENT).

KROMA likewise takes charge of music label PARADISE RISING, in partnership with international label 88Rising, to champion Filipino talent on the global stage. KROMA’s video-on-demand platform UPSTREAM has been home to the latest films, series and events for Filipinos everywhere.

Rounding up the KROMA roster are Wonder, a pop culture and style platform, and FreebieMNL, everyone’s destination for the latest news and deals on food and lifestyle./PN

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