Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to support local sellers through the #TatakPinoy: Shopee Celebrates Local campaign. During the campaign, Shopee held a contest where users voted for their favorite among 12 Filipino sellers. Uniq.mnl, Chelssydresstaytay, and Mighty Clean emerged as the top three winners, where they not only exemplified excellence in their businesses but also supported the community by providing job opportunities amidst difficult times.
Sharing their success to empower others
Sisters Ira and Ireen Cruz have been in the garment industry for five years, but when the pandemic hit in March 2020, their business was greatly affected. Instead of cutting their losses and ceasing operations, the siblings decided to try selling online through Shopee.
Ira Cruz, Owner of Uniq.mnl, said, “It was such an honor to be part of the ‘Shopee Celebrates Local’ campaign. We are happy to be able to provide job opportunities to our community. It is the most rewarding experience of all and we are truly blessed with loyal staff.
Providing locally-made quality products for the Filipino household
Second runner-up Mighty Clean has been manufacturing household chemicals that fit the needs of every Filipino home since 2004. With a desire for continuous improvement through extensive research and development, Mighty Clean stays true to its promise of providing consumers with high-quality products at affordable prices.
Catering to the Filipina’s fashion needs
First runner-up Rochelle Estandarte started joining bazaars and night markets when she was still in college. Armed with her love for fashion and the help of her mother who has been in the industry for 20 years, she began her own clothing business in 2005.
Rochelle’s keen eye and ability to keep a pulse on Filipinas’ evolving fashion needs led to the growth of her sales and orders, as well as an increase in followers. After taking her business online in 2020, she was also able to hire more employees, giving other Filipinos an opportunity to earn and provide for their families amid the pandemic. She attributes her success to Shopee’s marketing tools, campaigns, and support from relationship managers who helped her and her team understand the industry easily.
These entrepreneurs are only three of the many MSMEs who found success and thrived on the e-commerce platform. At Shopee, sellers can leverage the extensive marketing tools, participate in monthly campaigns, and learn how to maximize the e-commerce landscape through proper guidance and support through the Shopee Seller Education Hub. /PN
