- Wath the latest episode of Ben&Ben TV on the band’s YouTube channel and join them on an extraordinary road trip using the latest, British-bred MG vehicles. Click this link for the video: https://www.youtube.com/watch?v=q8Csx6iuGU8
- MG Philippines produces a “Wishlusive” Ben&Ben performance staged inside the iconic Wish Bus of popular local FM station Wish 107.5.
The Covenant Car Company, Inc. (TCCCI) – MG Philippines – Music is a cornerstone of MG Philippines’ youthful brand profile, and it has figured in numerous campaigns, promotions, and public events, most notably with the MG Live! free concert series which focuses on showcasing local Filipino musical talent.
This year, with the COVID-19 outbreak and the numerous constrictions with regard to mounting public events, MG Philippines has taken a different route in highlighting its brand identity through music, while still being keen on proudly promoting OPM.
In partnership with contemporary folk pop OPM group Ben&Ben, MG Philippines has joined the band on an extraordinary road trip, on-board a fleet of modern, stylish, British heritage MG vehicles, in part to promote the band’s latest single “Di Ka Sayang.” The journey may be viewed in full on Ben&Ben’s YouTube channel, as the latest episode of Ben&Ben TV (aka #BBTV.) The episode is choc-full of the band’s musings on road trips, togetherness, being thankful for being able to do the thing they love the most, and their thoughts on never taking anything for granted given the current state of things. The video culminates in a special performance of “Di Ka Sayang” shot in a scenic location, powered by MG Philippines.
To further elevate this partnership, MG Philippines engaged popular FM radio station Wish 107.5 to air a “Wishclusive” Ben&Ben performance of their new single “Di Ka Sayang.” The timely and positive message of the song reaches the station’s 10 million YouTube subscribers, and effectively serves to inspire during these challenging times.
“We had several MG Live! free concerts lined up for 2020 and, unfortunately due to the COVID-19 pandemic, we felt it more prudent to hold off on mounting these events in light of upholding public safety protocols,” says Lyn M. Buena, Executive Vice President and Director of Marketing and Communication Services for MG Philippines. “We miss live music events, and we feel this partnership with Ben&Ben offers the next best thing, while keeping everyone’s safety in mind. This extraordinary collaboration highlights the band’s love of road trips, our MG Philippines’ love for homegrown music, and our collective gratefulness for still being able to work on meaningful, creative endeavors amidst the challenges we all face. Likewise, the optimism of Ben&Ben’s latest single, “Di Ka Sayang,” reminds us of our worth and the different roles we play in our day-to-day lives; this message takes on greater significance nowadays where, more than ever, being understanding and supportive of one another go a long way.”
Watch the latest episode of #BBTV powered by MG Philippines here: https://www.youtube.com/watch?v=q8Csx6iuGU8
Visit www.mgmotor.com.ph for more information about MG Philippines products and services, and follow MG Philippines on social media: OfficialMGPhilippines (Facebook) @mg_philippines (Instagram and Twitter). You may also call the 24/7 MG Philippines hotline at (02) 5328 4664 for more inquiries, or send us a message directly to our website using the MG Live Chat Service.
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The MG badge is synonymous with freedom, dynamism, innovation, individuality, and attainability. It represents a new wave of vehicles that allows discerning drivers and passengers to enjoy a distinctive automotive experience at very competitive price points. MG is a traditional UK brand established in 1924. It is an icon of British automotive history with a long-respected sporting heritage. Today, MG is a truly global brand, with financial backing of SAIC Motor: one of the world’s largest auto manufacturers and exporters, and a high-ranking Fortune 500 company. For MG, the present marks the most exciting chapter in what is an already very colorful brand story. Book a test drive now at www.mgmotor.com.ph.
MG Philippines – The Covenant Car Company Incorporated is the exclusive importer and distributor of MG automobiles and parts in the Philippines. MG Philippines is located at the G/F, ALCO Building, 391 Sen. Gil Puyat Avenue, 1209 Makati City.
PRESS CONTACT:
Enrico Miguel T. Subido
PR Manager – MG Philippines
Enrico.subido@mgmotor.com.ph
