MG PHILIPPINES SIGNS ON AS THE OFFICIAL CAR OF MISS UNIVERSE PHILIPPINES 2020

• MG is the Official Car of the inaugural edition of the Miss Universe Philippines competition.
• MG Philippines joins the revitalized Miss Universe Philippines organization in search for confident and empowered Filipinas who will represent the country in international competition.
• MG Philippines continues its string of engaging partnerships with its participation in the Miss Universe Philippines 2020 competition.

The Covenant Car Company, Inc. (TCCCI) — MG Philippines — MG Philippines etches its mark in Philippine pageant history as it has been named the Official Car of the inaugural Miss Universe Philippines (MUP) 2020 competition.

2020 is an especially significant year for MUP since, for the first time in Filipino pageant history, a locally-produced Miss Universe competition will entertain the bids of all aspiring Filipina aspirants to the crown. Moving forward, the MUP competition will be recognized as the venue that will identify which confident, beautiful, and empowered Filipinas will represent the country in international competition.

“For Miss Universe Philippines, when we say that we are looking for a phenomenal woman, we are looking for a Filipina who can be an innovator in everything that she does. That includes driving an innovative car as well. With its edgy design and also modern and practical features, we believe that MG, together with the winner of Miss Universe Philippines, can empower people to do great and beautiful things,” says Shamcey Supsup-Lee, national Director of Miss Universe Philippines.

It is MG Philippines’ honor to be able to partner with a Filipino-led organization that celebrates the modern Filipina. As the Official Car of the MUP 2020, MG Philippines is excited and honored to provide the organization with modern, comfortable, safe, and stylish British heritage cars. These will be used by the candidates and MUP organization as they travel to and from various pageant requirements, all the way up to the coronation night. Furthermore, the very first Miss Universe Philippines will drive home a brand new MG ZS Alpha Crossover SUV.

The MG ZS is equipped with features that make driving it easy, safe, and fun, while keeping the needs of drivers first. These include an efficient 1.5-liter naturally aspirated engine that produces 114 horsepower and 150 Nm of torque, an 8-inch LCD infotainment unit equipped with Apple CarPlay™, a push start/stop button, a multi-function steering wheel, a host of modern driving aids such as a reverse camera, Antilock Brake System, Cornering Brake Control, Electronic Brake Assist, Electronic Brake Distribution, Hill Start Assist, Tire Pressure Monitoring System, and a Traction Control System, and huge panoramic “Stargazer” sunroof perfect for when the weather outside is pleasant.

“The Miss Universe Philippines competition stands for confidence and empowerment—traits that we here at MG Philippines closely identify with,” says Atty. Alberto B. Arcilla, President and CEO of MG Philippines. “Each modern MG vehicle inspires confidence in its drivers and passengers and empowers them with a driving and ownership experience like no other.”

The MUP 2020 competition is also a platform for MG to reach an even wider audience. In 2019, the brand climbed up the ranks among locally available auto brands and slotted itself firmly in the ninth overall spot. With partnerships such as this one with the MUP, MG Philippines is geared to makes its presence in 2020 felt even more.

Be sure to follow MG Philippines on social media: OfficialMGPhilippines (Facebook) and @mg_philippines (Instagram and Twitter) for more updates and to see your favorite MG models alongside your favorite bets for this year’s Miss Universe Philippines 2020 pageant.

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The MG badge is synonymous with freedom, dynamism, innovation, individuality, and attainability. It represents a new wave of vehicles that allows discerning drivers and passengers to enjoy a distinctive automotive experience at very competitive price points. MG is a traditional UK brand established in 1924. It is an icon of British automotive history with a long-respected sporting heritage. Today, MG is a truly global brand, with financial backing of SAIC Motor: one of the world’s largest auto manufacturers and exporters, and a high-ranking Fortune 500 company. For MG, the present marks the most exciting chapter in what is an already very colorful brand story. Book a test drive now at www.mgmotor.com.ph.

MG Philippines – The Covenant Car Company Incorporated is the exclusive importer and distributor of MG automobiles and parts in the Philippines. MG Philippines is located at the G/F, ALCO Building, 391 Sen. Gil Puyat Avenue, 1209 Makati City.

MEDIA CONTACT:
Enrico Miguel T. Subido
PR Manager
Marketing and Customer Services
MG Philippines – The Covenant Car Company, Inc
enrico.subido@mgmotor.com.ph