TALKING of mouthwash, here’s interesting information.
Who would think that the mouthwash market is actually a multi-million-dollar industry.
In 2019 before the pandemic, it generated $5,980.35 million in in revenues, a value that is projected to reach $9,272.13 million by 2027.
“The growth of the mouthwash market is mainly attributed to the increasing prevalence of dental conditions and rising number of oral hygiene campaigns worldwide,” says Reportlinker.com which released the report “Mouthwash Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Product Type, Flavor, Indication, Distribution Channel and End User”.
There’s another reason: the pandemic.
“The mouthwash market is witnessing new product introductions with capabilities to inactivate coronaviruses,” says Reportlinker. “Such developments are expected to have constructive impact on the market even during and post COVID-19 pandemic.”
Based on product type, the mouthwash market is segmented into fluoride, cosmetics, antiseptics, and oral gels. The cosmetic segment held the largest share of the market in pre-pandemic 2019.
The mouthwash market, by flavors, is segmented into active salt, mint fresh tea, natural lemon, herbs, and fruit and gums. The mint fresh tea segment held the largest share of the market the year before the pandemic.
The adverse effects associated with the extensive use of mouthwash restrains the growth of the market, Reportlinker noted.
As per Oral Health Associates, the consumption of sugar in emerging countries has tripled over the past five decades and is subsequently leading to substantial growth of dental caries or tooth decay.
According to the Global Burden of Disease Study, the oral disease affected around 3.9 billion people worldwide.
According to data published by the Centers of Disease Control and Prevention, oral cancer accounts for about 3 percent of all cancers diagnosed annually in the United States.
Along with dental carries, aphthous ulcers are also expected to have positive impact on the adoption of mouthwash owing to its healing properties.
Aphthous ulcers, also called canker sores, are small, shallow lesions on the mouth’s soft tissues or at the base of the gums. Canker sores can be painful when eating and talking.
The increasing prevalence of aphthous ulcers will likely increase the market for mouth rinses during the forecast period.
“As mouthwash plays a prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come,” says Reportlinker.
On the basis of indication, the mouthwash market is segmented into mouth ulcers, aphthous ulcers, post oral surgery, oral lesions, periodontis (cavity), gingivitis, receding gums, frequent dry mouth, chronic bad breath, and toothache. The chronic bad breath segment held the largest share of the market in 2019.
On the basis of distribution channel, the mouthwash market is segmented into hypermarkets, supermarkets, online stores, hospital pharmacies, and independent grocery stores.
Based on end user, the mouthwash market is segmented into adults and kids. The adults segment held the largest share of the market in 2019, says Reportlinker, a market research organization.
Its report is based on data from the World Health Organization, U.S. Food and Drug Administration, U.S. National Health Service, and the U.S. Centers for Disease Control and Prevention.
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Dr. Joseph D. Lim is the former Associate Dean of the College of Dentistry, University of the East; former Dean, College of Dentistry, National University; Past President and Honorary Fellow of the Asian Oral Implant Academy; Honorary Fellow of the Japan College of Oral Implantologists; and Honorary Life Member of the Thai Association of Dental Implantology. For questions on dental health, e-mail jdlim2008@gmail.com or text 0917-8591515.
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Dr. Kenneth Lester Lim, BS-MMG, DDM, MSc-OI, graduated Doctor of Dental Medicine, University of the Philippines College of Dentistry, Manila, 2011; Bachelor of Science in Marketing Management, De la Salle University, Manila, 2002; and Master of Science (MSc.) in Oral Implantology, Goethe University, Frankfurt, Germany, 2019. He is an Associate professor; Fellow, International Congress of Oral Implantologists; Member, American Academy of Implant Dentistry and Philippine College of Oral Implantologists. For questions on dental health, e-mail limdentalcenter@gmail.com/PN
