THEY say charity begins at “home.” MR.D.I.Y., the nation’s favorite family and home improvement one-stop shop retailer, affirmed its commitment to serve and spread goodwill to its communities this year with the inclusion of two major partners under its umbrella corporate social responsibility (CSR) program, MR.D.I.Y. A-OK (Acts of Kindness) campaign, during a media luncheon at Myons Cuisine in Quezon City on Feb. 21.
ABS-CBN’s Lingkod Kapamilya Foundation and TV5’s Alagang Kapatid Foundation have partnered with MR.D.I.Y. through the latter’s A-OK campaign for 2023.
The program will also continue its collaboration with World Vision, SOS Children’s Villages, and GOM Football Center for Excellence.
A-OK is the overarching CSR program where the retailer enables and empowers communities. The program has its roots in the Good Bag Campaign, where proceeds from the purchase of MR.D.I.Y. eco-bags are eventually donated to its NGO partners.
The success of the Good Bag Campaign in 2021 inspired the company to level up its CSR program into the A-OK campaign, which focuses on four key pillars: Family Welfare, Preservation and Protection of the Environment, Youth and Education, and Disaster Preparedness.
MR.D.I.Y. ‘s Chief Executive Officer Roselle Marisol Andaya further explained why the company has these CSR initiatives.
“MR.D.I.Y. entered the country in 2018, with our first store opening in Balagtas, Bulacan. That same year, we opened five other stores, one in Ayala, two in Waltermart malls, Sta. Lucia and Fishermall Quezon City. Our market has received us well, owing to our variety of more than 18,000 products under 10 different categories. We celebrated our 100th store milestone last 2020,” Andaya said.
She added, “And just last November 2022, we celebrated our 300th store milestone at SM City Sucat. We are now 339 stores strong with our latest opening in Culiat Town Center in Quezon City. From six stores in 2018 to 339.”
“But we go the extra mile to ensure that our approach is holistic focusing on the communities we serve. Under this A-OK program, we will strive to create more meaningful initiatives and partnerships with both the public and the private sectors – partnerships and initiatives that are reflective of our program’s four pillars…,” Andaya further said.
She said they look forward to working with their incredible partners to bring their visions to life. They are also confident these renewed engagements will enable them to better listen to and focus on communities — to take care of them through effective programs.
To learn more about MR.D.I.Y. and other exciting events, visit www.mrdiy.com/ph. You may also follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok for more updates and upcoming CSR events./PN
