Leveraging the available digital tools and platforms to bridge their services to more Filipinos, mostly those in the far-flung areas, the Philippine Charity Sweepstakes Office (PCSO) in partnership with Minedomain, Incorporated, is set to launch ‘Birthday Panalo.’ It is a free and easy-to-use application with an entertaining game which helps Filipinos in celebrating important dates in their lives like anniversaries and birthdays, with exciting cash prizes.
Made for Filipinos, by Filipinos
Designed with Filipinos in mind, the Birthday Panalo app banks on the deep-rooted culture of Pinoys in putting value in commemorating special dates like birthdays and anniversaries.
While millennials are the main audience targeted with the launch of the app, Seaver Choy, Minedomain Inc. Information Technology officer shared that ease of use is one of the main factors their team considered in developing Birthday Panalo to make it enjoyable for users across various age groups.
“We want the millennials to love this game so we went for what millennials want most – ease of use. We only put in the necessary elements for users to be able to do what they need to do fast and immediately,” he said.
“We focused on the user experience when we were developing, by having iterating designs that had constant user feedback. Birthday Panalo has gone through multiple design changes based on different user feedback across different groups,” Choy added.
The core group which made and designed the Birthday Panalo app was an all-Filipino team composed of professionals from the country’s top universities including De La Salle University, Polytechnic University of the Philippines, and the University of the East.
“Birthday Panalo app was built with resilience and celebrations in mind. We made it fun and easy to bet but still overly secure,” Choy furthered, assuring users that the personal data and information they input within the Birthday Panalo app are protected according to industry standards.
Choy noted that the Birthday Panalo app has been tested by local and international cyber security companies like GLI, Bolton Labs, and Mantua, and among others, to ensure that the app has the needed safety measures in place to avoid leakage of user data.
“Internally, we are also certified when it comes to how we operate and how we maintain the application,” Choy said.
Celebrations made even more rewarding
Within the app it carries design elements with significance to Filipinos. ‘Kapanalo’ or users of the app can place a bet on a three-part number combination consisting of a month, a day, and a year. If the same combination gets to be picked during daily draws, a user can win as much as P100,000 cash prize.
After downloading the app, users can easily sign up using either their mobile phone or email address verified through a one-time password (OTP) sent by the app. Once done with the registration process, users can proceed to participate in draws for as low as P 10 which they can pay via mobile wallets like GCash and PayMaya. Winners of lucky date combinations which will be notified via the Birthday Panalo app, may claim their prizes at the PCSO main branch in Mandaluyong City, or have them credited on their respective mobile wallets.
The Birthday Panalo app will soon be available for free download via the Google Play Store and the Apple App Store. Kapanalo from all over the Philippines can also look forward to playing the Birthday Panalo game in selected PCSO outlets nationwide.(PCSO)
