March 11, 2025 – Manila, Philippines – In an inspiring display of collaboration and forward-thinking strategy, Signify, formerly known as Philips Lighting, the global leader in lighting, hosted a dynamic distributors conference at Seda Manila Bay. The event brought together over 100 professional distributors, setting the stage for the company’s “Race to Growth” initiative—a comprehensive roadmap that merges breakthrough innovation with exceptional customer engagement.
During the conference, Signify unveiled its strategic plans for 2025, signaling a year of new product innovations and sustainable solutions. The company is set to invest even more in research and development to pioneer next-generation lighting and digital solutions. By expanding its distribution channels and harnessing data-driven insights, Signify aims to meet the evolving needs of customers in both emerging and established markets. In addition, comprehensive training initiatives and enhanced after-sales support will be rolled out to empower professional partners, ensuring that every client benefits from the full spectrum of Signify’s expertise.
A key product highlight was the expanded Philips SmartBright All-In range. These luminaires integrate three color temperatures and three lumen packages in one product. For contractors, this means faster project completion with adjustable lumen output and color temperature during installation, ensuring the right lighting without delays. For wholesalers, fewer SKUs mean lower costs and optimized inventory, while still meeting installer and contractor needs. The SmartBright All-In range simplifies selection, reduces costs, and ensures the right lighting every time.
Further cementing its position as a brand leader, Signify reaffirmed its commitment to innovative innovation and excellence by partnering with the Mercedes-AMG PETRONAS F1 team. The partnership is set to drive new programs designed to enhance the overall customer experience for Signify Professionals, delivering cutting-edge solutions and elevated service that reflect both brands’ dedication to quality and sustainability.
Signify further underscored its commitment to its partner network by awarding its Top Partners of 2024 and renewing its partnership with all its partners for 2025. This gesture, formalized with signed certificates, not only recognized the exceptional contributions of its top performers but also affirmed the company’s dedication to a unified and collaborative future. Every partner now stands as a vital contributor to Signify’s shared journey toward innovation and excellence.
Raghuraman Chandrasekhar, Country Leader for Professional Business, Signify Philippines, emphasized that these partnerships are the cornerstone of the company’s journey. “Our partners are essential to our journey. Together, we are building a future based on thoughtful innovation and shared success,” he stated.
Looking ahead, Signify is set to deliver consistent value throughout 2025 by maintaining a balanced focus on innovation, sustainable growth, and enhanced customer experience. The company remains dedicated to providing high-quality lighting solutions that not only meet industry standards but also contribute to a greener, more sustainable future.
To get more updates and to send your inquiries on how to be an authorized Signify partner, kindly visit www.signify.com/en-ph.
