ILOILO City – Micro, small, and medium enterprises (MSMEs) from Western Visayas generated over P1 million in sales during the recently-concluded Kultura Fest: Philippine Trade Fair 2025, held at Festival Mall in Alabang, Muntinlupa City.
Thirty MSMEs from Capiz, Guimaras, Iloilo, and Negros Occidental showcased their premium products at the Panublion Western Visayas booth during the five-day national trade fair from February 26 to March 2.
“This remarkable achievement reflects the competitive quality of Western Visayas products and the resilience of our local entrepreneurs,” said Department of Trade and Industry (DTI) Region 6 director Rachel Nufable, who personally visited the regional pavilion.
She added: “Our MSMEs continue to prove that Western Visayas craftsmanship can compete at the national level.”
The Panublion booth featured a diverse array of products, including fresh produce, homestyle and wearable items, delicacies, shell crafts, hablon, natural wellness products, food items, and distinctive artisanal crafts. These offerings highlight the region’s rich cultural heritage, natural resources, and traditional craftsmanship.
Sales breakdown from the event included direct cash sales, booked orders, and business deals under negotiation.
DTI Region 6, in collaboration with four One Town, One Product (OTOP) Hub cooperators, spear-headed the region’s participation in the national trade fair. The event gathered exhibitors from 16 regions across the Philippines, including the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) and the Negros Island Region.
“This platform has been invaluable for our local entrepreneurs, providing them with opportunities to gain exposure, establish new business connections, and expand their market reach beyond Western Visayas,” Nufable said. (DTI-6)/PN
