SOCIAL media has become a powerful platform for self-expression, creativity, and even career opportunities. However, the recent incident in Calinog, Iloilo, involving a local vlogger who set himself on fire for the sake of content, shows the disturbing trend of dangerous behavior in pursuit of online fame. The aftermath of his ill-considered stunt is a painful reminder of the perils of chasing clout without regard for safety.
There is a need for digital literacy campaigns that emphasize the responsibility that comes with creating content, particularly among young Filipinos who are just beginning to navigate the world of social media. As platforms like Facebook, Instagram, and TikTok continue to dominate daily life, many influencers, especially younger ones, are increasingly willing to risk their well-being for a viral moment. But what cost does this obsession with likes, shares, and followers come at?
Digital literacy goes beyond mere knowing how to use technology. It is also comprehending the potential consequences of online actions. For today’s youth, who often see influencers as role models, it is important to educate them on the impact that their content can have on their health, reputation, and the safety of others. This goes beyond the basics of privacy settings or navigating online platforms. It involves understanding ethical content creation, encouraging individuals to think critically about what they post and how it may influence their audience, especially the impressionable younger generations.
If this tragedy in Iloilo serves as a lesson, it is this: online fame is fleeting, but the consequences of dangerous content can be permanent. The focus should shift away from shock value stunts and toward content that promotes positivity, creativity, and purpose. Influencers must recognize that their platform can be used for much more than seeking likes. They can become agents of change, teaching values, sharing knowledge, and inspiring others to live healthier, safer lives.
As the digital world evolves, so too must the way we think about content creation. Viral content doesn’t have to involve risk-taking or dangerous challenges. Creators have the power to influence the way their audience thinks, feels, and acts. Rather than perpetuating harmful stunts for views, influencers should embrace opportunities to spread awareness about social issues, mental health, environmental concerns, or simply positive, uplifting messages.
Furthermore, social media platforms themselves must do more to encourage responsible content creation. Algorithms that reward sensational and dangerous content need to be re-evaluated. Platforms should collaborate with educators and digital literacy advocates to implement guidelines that prioritize safety, positivity, and ethical standards.
Local governments, schools, and community organizations can also play a role in raising awareness about the importance of responsible digital behavior. Local governments can collaborate with digital media experts to hold workshops and seminars on digital literacy, helping young people understand the consequences of their online actions. Schools can integrate digital responsibility into their curriculums, teaching students how to create positive and impactful content that contributes to their community.
The incident in Calinog can be a turning point. The real power of social media lies in its ability to connect people, share ideas, and inspire change — not in the spectacle of dangerous stunts for fleeting moments of attention.
