ILOILO City – RMN DYRI Iloilo is once again No. 1 in Iloilo.
Based on the 2022 second quarter official radio survey of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) – Kantar Media, RMN DYRI showed a commanding lead by garnering 91.47% of Iloilo’s AM radio listenership.
The remaining 9% is divided between Bombo Radyo Iloilo with 5.50%, Aksyon Radyo Iloilo with 2.91% and DYSI Super Radyo Iloilo with 0.11%.
RMN DYRI also merged as the overall No. 1 radio station in Iloilo with 59.2% of radio listenership percentage share.
A strong second is its music station, iFM 95.1, with 25.94% which is also the dominant No. 1 music station in Iloilo with 74.27% listenership share in the FM Band.
In the survey, Ilonggos preferred listening to AM radio stations with a total market share of 65% while FM radio stations have 35%. Both RMN DYRI and iFM 95.1 of Radio Mindanao Network capture the Ilonggo market with a combined listenership of 86%.
Station Manager Ronel Sorbito said, “The current lineup of RMN anchormen is too much for its competitors to bear. It’s like an Olympic dream team where the best of the best in the industry are gathered to play under one team.”
RMN DYRI Iloilo’s anchormen include Benroy Bernal, Eric John Pamplona, Novie Guazo, Regan Arlos, Ronel Sorbito, Don Dolido, Henry Lumawag, and Emerson Labrillaso. All of them were once competing against each other and carry the ratings of their respective previous radio stations but had decided to work together under RMN.
“The merger of brains of five station managers and three program directors from various radio networks makes a formidable news team,” said Novie Guazo, program director.
The 2022 second quarter survey validates the immediate past result in the same period in 2021 when RMN DYRI also emerged No. 1 with a captured listenership share of 68.72%.
The radio station posted in its official Facebook page “DYRI 774 Iloilo” that it dedicates its dominant presence in radio listenership to the Ilonggos here and abroad as well as its advertisers for the continued trust and confidence.
RMN’s current state of salary and benefits for its anchormen and most of its news personnel have accelerated through time and now at pace with that of seafarers in order to keep its programming independent and free from external pressures./PN
