Manila – Seda Hotels’ executives led by senior group general manager Andrea Mastellone have been certified by the American Hotel and Lodging Educational Institute (AHLEI) for their exemplary leadership and managerial abilities.
The team took the Certified Hotel Administrator (CHA) certification program and passed the culminating exam with high marks, receiving some of the highest scores in Asia.
The CHA program is the most prestigious certification available to general managers and top executives in the hospitality industry. It was developed by AHLEI, the training and education arm of the largest hotel industry association in the world.
Wilma Estaura, group director of Human Resources of AyalaLand Hotels and Resorts Corp. (AHRC), explained that the certification program ensures that top Seda executives remain familiar with the latest practices and trends in their field. Topics covered include sales and marketing, operations, leadership, revenue management and related subjects.
“It’s a wholistic program that combines experience and new knowledge to ensure that our leaders are always equipped with the skills needed to run a successful hotel business, she said”
Mastellone and his hotel managers have been successful in leading Seda hotels in BGC, Cagayan de Oro, Davao, Laguna and Iloilo to the top of their respective markets. As well, Seda’s guest satisfaction ratings register at 86 per cent, substantially higher than the industry average.
Estaura adds that under their leadership, Seda’s employee engagement rate is in the high 90s, a clear indication that they are satisfied and are happy to work in the company.
Seda Hotels is wholly-owned and managed by Ayala Land Hotels and Resorts Corporation. It is embarking on an aggressive expansion program that will see the opening of new hotels in various key destinations around the country, including the Lio Tourism Estate in El Nido, Palawan; Cebu; Makati; Paranaque; and addition of a second tower to its flagship hotel, Seda BGC in Taguig, due to high demand. /PN
