“WE’VE got it all for you!” As the Philippines’ No. 1 shopping mall chain celebrates its milestone 60th year anniversary, SM City Iloilo invited the who’s who of Iloilo City – from prominent businessmen and career politicians to local influencers and the media – to join in the reverie.
Not even the heavy downpour could dampen the spirit of happy celebration as SM commemorated six decades of unequaled shopping experiences on May 25 at the SM City Iloilo Northwing event center, with an #AweSM launch.
Iloilo City mayor Jose Espinosa III led the official toast to congratulate SM City Iloilo, along with Miss Iloilo Dinagyang 2018 Demi Patria Jainga, city officials and executives of SM City Iloilo. After which, “Pag-ibig Na Kaya” crooner Christian Bautista came out and astonished the audience with a surprise set of performances of his popular songs.
From left SM Chairman for Executive Committee Hans T. Sy, SM Retail Vice Chair Herbert Sy, SM Investments Vice Chair Tessie Sy Coson, and SM Hotels and Conventions Corp. President Elizabeth Sy. SM
SM launched its 60th Anniversary celebrations by lighting up the iconic Mall of Asia globe, and with it, starting off a series of exciting 60 themed visual attractions, fun experiences, and interactive activities for its customers from May to October in SM malls nationwide.
The SM story began in 1958 when founder Henry Sy, Sr. opened the first Shoemart store in downtown Manila, introducing exciting new merchandising and retailing concepts. At that time, Mr. Sy, who has been honored as the Father of Philippine Retail by the Philippine Retailers Association, thought that if he could sell a pair of shoes to every Filipino, he could be a successful man.
In the 1960s, Shoemart expanded its shoe store chain and became one of the pioneers in the new urban centers in Makati and Cubao.
In the seventies, Shoemart evolved into a department store, becoming SM, which has been synonymous with one-stop shopping excitement. SM positioned itself for growth in the 1980s, expanding its department store chain and venturing in the supermarket and appliance business.
1985 saw the opening of the first SM shopping center, SM City North EDSA. It was a time of a major political and economic crisis, but the mall was an instant success, paving way for the so-called malling phenomenon in the Philippines. Malls became part of the Filipino lifestyle, places where families and friends could shop together, dine together, and have fun together in world class surroundings.
Today, SM has close to a thousand retail stores, and 70 malls in the Philippines, and 7 malls in China.
Through its property arm, SM Prime Holdings, SM has also become a leading developer of residential condominiums in Metro Manila, where residents could live like a star at affordable prices.
Mr. Sy always believed in tourism as a catalyst, and with that, built destination malls like the SM Mall of Asia. Through SM Hotels and Conventions, the company now owns and operates world class hotels, a state of the art arena, convention and exhibition centers, and premier beach and mountain resorts.
In the finance area, the acquisition of Banco de Oro in the 1980s enabled SM to provide better cash management services to its suppliers and retail banking services to its customers. Today, as the country’s largest bank in terms of resources, deposits, and loans, BDO has made finance inclusive for millions of Filipinos.
Through SM Foundation, SM reaches out to communities with its educational, health, and livelihood training programs aimed at making farmers self-sufficient. Through SM Cares, SM has undertaken environmental programs by building green spaces in its malls, as well as sustainability efforts, trash to cash recycling, and disaster risk reduction programs. It has also make going around the malls easier for those with difficulties through PWD program.
Congratulations SM on your 60th year milestone!/PN
